Amazon’s Expansion of Palm-Scanning Technology to Corporations
Amazon’s Expansion of Palm-Scanning Technology
Amazon, the e-commerce giant, has announced the expansion of its palm-scanning technology Amazon One to the corporate world. This initiative aims at providing a more secure and convenient form of authentication for businesses.
What Does Amazon One Enterprise Offer?
Known as Amazon One Enterprise, the service repackages the palm-based payment system for use in offices. Employees will be able to use their palms to gain access to their workplace or sensitive data such as financial information or human resources records. Several companies, including IHG Hotels and Resorts, turnstile manufacturer Boon Edam, and Kone, an escalator and elevator provider, have already signed up for the biometric technology. The service is currently available for preview in the U.S.
The new authentication tool, which Amazon claims to be cheaper and more secure than traditional methods, is presented as an alternative to fobs, badges, or passwords used by many businesses. Amazon’s vice president of Amazon Web Services Applications, Dilip Kumar, stated, “Businesses appreciate the privacy and convenience for their users, who can access physical locations and software assets with just a hover of their palm.”
Background of Amazon’s Palm-Scanning Technology
Amazon initially introduced its biometric payment system in 2020 as a way for shoppers to pay for their purchases by simply swiping their hands. It was rolled out in Whole Foods grocery stores, some Go convenience marts, and several Fresh supermarkets. The technology has also been adopted by sports and entertainment venues, as well as some Panera Bread restaurants and a few Starbucks locations.
Controversy and Privacy Concerns
Despite its convenience, Amazon One has faced criticism from advocacy groups over privacy and security concerns. The groups argue that the technology ultimately leads to increased surveillance. Amazon has responded by emphasizing the privacy of palm recognition, stating that it is more private than other biometric systems. The company also claims that it doesn’t capture purchase data from scans collected by non-Amazon stores.
The move to introduce Amazon One Enterprise aligns with Amazon’s approach to reimagine its products for enterprise use, evidenced by the recent unveiling of Astro for Business, a version of its household robot, positioned as a roving security guard for businesses.
In conclusion, Amazon appears to be positioning itself as a leader in biometric technology, offering secure and convenient solutions for both individual consumers and business entities. The expansion of Amazon One to the corporate world demonstrates its commitment to providing innovative and secure authentication tools, thereby setting new standards in the industry and potentially transforming the way businesses access and protect their sensitive information.
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