**Disney CEO Iger Proclaims Focus on Storytelling**
On November 29, 2023, Disney CEO Bob Iger made an impactful statement at The New York Times’ annual DealBook summit in New York City. Iger argued that, as a company, Disney has lost sight of its primary mission, which should be to entertain rather than prioritize messages.
### Iger’s Press for Quality Content
In an effort to improve the quality of Disney’s films moving forward, Iger has decided to cut back on the number of movies the company produces in order to focus on delivering better content. He conveyed a strong message to Disney employees, emphasizing that creating hit movies is crucial in shaping the perception of both investors and employees.
Iger also admitted that Disney’s creative team had veered off course during his absence in 2022, where they emphasized messaging over storytelling. Despite Disney’s long history of weaving positive morals into their storytelling, Iger stressed that the primary objective should remain to entertain the audience.
### Blowback and Challenges Faced by Disney
However, Disney has faced criticism from both Republican politicians and critics on social media for including same-sex kisses and openly gay characters in some of their recent films. There have been concerns that Disney’s storytelling has suffered as the company increased the number of movies it produces for Disney+ and theatrical releases.
This has resulted in pressure for Disney to turn around its business and boost its share price. The disappointing performance of recent films, such as “The Marvels” and “Wish,” has weighed heavily on the company’s financial performance.
### Activist Investor’s Perspective
Activist investor Nelson Peltz’s Trian Fund Management has expressed the intention to nominate new directors to the Disney board, citing low investor confidence and strategic challenges faced by the company. These moves could be part of an effort to address the company’s challenges with new perspectives and strategies.
### Conclusion
Moving forward, Iger’s emphasis on the importance of storytelling in Disney’s content signifies a new, back-to-basics approach for the company. As Disney grapples with financial challenges and criticism, the company seems determined to prioritize entertaining its audience and delivering high-quality, engaging stories.
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